
[Taipei, July 8, 2025] Leading experiential entertainment brand Beast Kingdom Co., Ltd. officially announces the signing of a licensing agreement with Universal Pictures (Shanghai) Trading Company Limited ("Universal"), becoming the official licensing agent for the Taiwan region. Starting immediately, both parties will collaborate to promote a wide range of classic and popular IPs across Taiwan through multi-faceted initiatives, including full-category merchandise licensing, pop-up store activations, event licensing, and co-branded collaborations—comprehensively expanding the scope and impact of IP-based business in the region.
Deep Licensing Expertise Meets Cross-Industry Innovation
With years of focus on global brand licensing, Beast Kingdom brings extensive experience in product development and marketing integration. The company has successfully partnered with numerous world-renowned entertainment brands, earning widespread industry and market recognition. This new collaboration with Universal Pictures will further strengthen Beast Kingdom’s presence in Taiwan’s entertainment licensing sector by merging local creative forces with international IPs to deliver rich, compelling consumer experiences.
Beast Kingdom will represent a wide array of IPs across animation, film, and classic characters. The licensed IPs include (listed alphabetically):
MIT Creativity Aligned with Global Design Standards
Staying true to its mission of “bringing Taiwanese creativity to the global stage,” Beast Kingdom continues to integrate original designs with world-class IPs to develop MIT (Made in Taiwan) products that embody international aesthetics and innovation. With global expansion as a long-term goal, the company has been strengthening its brand and product development capabilities within Taiwan—adopting global design languages and strategic planning approaches to build a solid foundation for future international growth. This partnership with Universal Pictures not only reflects the international entertainment industry's strong recognition of Beast Kingdom’s professional expertise, but also underscores the brand’s ambition to position MIT creativity on the global stage.
Driving Localized Content and Licensing Innovation
Beast Kingdom stated that it will continue to revitalize global IPs in the Taiwan market through diverse licensing models, exclusive original merchandise, immersive pop-up experiences, and large-scale interactive events. At the same time, the company is actively investing in innovation and strategic marketing resources while strengthening collaborations with both domestic and international partners—jointly creating cross-generational, cross-media entertainment and collectible experiences, and leading the way in Taiwan’s evolving licensing market.